5 Reasons to Start a Blog For Your Sports Team Website
Before talking about how to start your own blog, let’s have a look at reasons why you should consider creating one. As it turns out, running a sports team blog offers many benefits.
Grow Traffic and Attract an Audience
Blogs are an awesome tool to promote your team online and bring more people to your site. Blog articles are one of the most trusted sources of information on the Internet and readers are always on the lookout for the latest and greatest posts in their area of interest.
Not only human visitors but search engines like Google also love blog content and long-form content in general. Thus by publishing high-quality blog posts, you can signal to them that your site is an important resource.
Not only does this increase the likelihood of your site ranking high in the search results, it also creates additional opportunities for others to find it. The more articles you have online, the more likely it will turn up in someone’s search result. If they like what they find, they might even link to it, giving your website an additional SEO boost.
Finally, blog posts are also great material to share on social networks . People on there are always looking for new content to share with their followers. If you can deliver something of interest, they will be happy to do so.
Build Your Online Brand
Blogging is also a great way to build your brand. By writing blog posts, you can offer additional information about your team, its story, values and what you are all about. They can help define your profile and show who you really are beyond your team logo.
In addition to that, a blog is also a prime spot to find and refine your brand voice and will help you stand out from the crowd. Not many sports teams can boast with an excellent and engaging blog, so if you do, that’s a strong differentiator.
Show Expertise and Establish Contacts
Blogs are not only suitable for showing who you are but also what you know and can do. By writing on relevant information about your sport and related areas, you can provide additional value for visitors and show that you know your stuff.
This not only gives you more authority in your field but also makes you look more professional. That’s good news for finding sponsorship as professionalism is a quality sponsors are looking for before making an investment.
In addition to that, positioning yourself as an expert also increases the likelihood that others will get in contact with you for partnerships, support, joining your club and more. In short, a well-run blog is a great resume that can create many opportunities.
Talk to Your Fans and Get to Know Them
Contrary to popular belief, blogging doesn’t have to be a one-way street with one party preaching and the other listening. Most blogs actually live off of the lively conversations in the comment section.
By opening your comments, your fans and audience can chime in, give their opinion on things you write and start discussions. It lets them be a part of your team culture and talk directly to your team and its players.
This, in turn, builds rapport and engagement and allows you to learn what your fans think and how they feel. Great material for market research!
Also, a blog is an effective tool for growing your mailing list. Access to the latest updates and articles can be a great motivator to get fans and visitors to join your list, giving you a direct pathway to communicate with them.
Learn More About Your Sport
Finally, running a blog is usually very research heavy. It will force you to come up with topics relevant to your audience and dive into them deeply. On the search for blog topics, you will need to find out what your visitors are interested in and talk to them about it.
While this surely involves some work, it is also a great opportunity to learn more about your sport or discipline and share it with others. Running a blog is one of the best ways to become more knowledgeable about your area of expertise.
How to Start Your Own Sports Team Blog
Convinced? Then let’s see how you, too, can start your own sports team blog.
If you have built your sports team website with WordPress, you are way ahead of things since the WordPress platform offers extensive blogging capabilities.
To get started, just follow the steps below.
1. Create a Blog Page
Running a blog with WordPress can be done in two ways. Number one is to make the blog your homepage so that the latest blog posts will appear right in the front of your site.
This option is best if you want the blog to be the main attraction. It’s usually what people choose when they want to build a standalone blog instead of using one as an additional resource for their website.
This option is normally the most suitable solution for sports teams. It allows you to have a static homepage with information about your team and a dedicated blog page. We will show you how to do this now.
As a first step, we need to create a blog page. This is as easy as going to Pages > Add New and typing in a title for your blog page (“blog” is an all-time classic).
If you want, you can change its permalink in case you want your blog to be located at yoursite.com/news or something. Once you are done, click Publish.
Ready? Good, then it’s time to move on to the next step.
2. Change the Reading Settings
Next, we need to designate our new page as the blog page. This way, all blog posts that we publish on our site will appear there. All of this is controlled under Settings > Reading.
Here, first look for the part at the top where it says Front page displays. In order to use a dedicated blog page, you need to switch this option to A static page. If you are already running a static homepage for your site, you might have already done that.
Under Front page and Posts page you can now use the drop-down menus to pick which pages will be used as the homepage and blog page. You can set the front page to whatever you want (or leave as is if you already made the necessary changes earlier) and pick the newly created page as the posts page.
After that, adjust the rest of the settings to your liking. Pay special attention to these two options:
- Blog page show at most — Here, you can set how many blog posts you want to show on your blog before it will be split up into several pages.
- For each article in a feed, show — Pick whether you want to show the entire content of your blog posts on the page (in which case need to use the read more tag) or just the excerpt. Usually, the first option is the better as it gives you more control over what shows up on the blog page.
The other options on the settings page deal with RSS feeds and search engine visibility. We will not go into them at this point since they are a bit more advanced topics. Just be sure to have the box Discourage search engines from indexing this site unchecked on your live site. Otherwise you have no chance to show up in search engine results.
Once you save the settings, you are done here. From now on, any post that you create under Posts > Add New and publish should show up on your blog page. However, there is an additional step before you are done.
3. Add the Blog to Your Menu
Now, all that’s left is to add the blog page to your site’s menu. After all, how will your visitors know about it if they don’t have the option to access it?
So, as one last step go to Appearance > Menus to create a new menu or modify your existing one.
You can find your new blog page in the Pages section on the left side. Mark it and click Add to Menu.
After that, drag and drop it to the right position and change the name of the menu item if necessary. Don’t forget to save!
Boom, now the new menu item is on your site and your blog is ready to go.